Bussines and market research

Market Research and Surveys

Research and surveys from ANCOR is a service aimed at consistent gathering of information about the market, your brand and employees. Market and business research is very important part of business strategy development.

We perform the following research and surveys:

Employee engagement research

Engagement survey is collection and analysis of feedback from employees in order to improve company performance.

Based on the survey ANCOR elaborates action plan aimed on:

  • streamlining internal processes;

  • building employer branding roadmap;

  • regular monitoring of staff engagement.

ANCOR explores employee engagement using own methodology. We also conduct focus groups as part of the survey to obtain detailed feedback from the staff.

Employer brand audit 

To understand the value of your company for potential and real employees, we need to make an objective picture of employer brand position in the market.

To do this, we analyze:

  • target audience;

  • competitors;

  • communication channels.

This service is also a part of Employer Branding.

Salary, facilities and compensation reviews

A salary survey helps to understand the situation with the income in a particular market (region, industry, sector).

Why do you need an earning survey?

  • To keep your staff's salary at the average market level;

  • To promote your employer brand;

  • To retain and attract the most promising and talented employees.

Before starting the research, we agree with our client on the positions and the list of companies that are important to compare. This allows ANCOR to obtain the most relevant data.

Labour market analysis

This service is a comprehensive study of the labour market in a particular region, namely:

  • demography;

  • competitive environment;

  • regional potential;

  • analysis of salaries by occupation;

  • availability of workforce in the region;

  • needs and motivation of candidates;

  • readiness of candidates for relocation.

Our reports contain:

  • analytical conclusions on the attractiveness of particular regions

  • recommendations for selecting a city or a region to launch a production plant, warehouse facilities, call center or customer service center.

Staff surveys

This type of research is used to find out employees' opinions on a particular management initiative.

It allows to:

  • make the right decisions;

  • achieve greater productivity;

  • promote client’s employer brand;

We provide a quick, efficient and user-friendly survey on any topic of your interest:

  • cross-functional collaboration;

  • internal customer satisfaction;

  • emotional background of distributed teams;

  • attitude towards changes;

  • and many other.

If required, we can also organize focus groups and group sessions.

Based on the results of the survey, we prepare a report with conclusions and recommendations for your company.  


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