Development of employer brand image

Employer Branding

Employer branding is part of reputation management which is intended to develop company’s brand image as an employer.

This service is aimed at forming the right perception of your company among your target audience within candidates and employees.

Employer branding solutions are used to build a strong brand image that contributes to a successful long-term talent attraction, management and retention strategy.  

Advantages of Employer Branding:

  • Less time needed to hire
  • Increase of brand awareness and visibility
  • Recruitment of candidates with better competences
  • Positive changes of public opinion
  • Increase of employee engagement and motivation
  • Reduced recruitment costs in the long term

Employer Branding services include:

Employer brand audit process

To understand the value of your company for potential and real employees, we need to make an objective picture of employer brand position in the market.

To do this, we analyze:
  • target audience
  • competitors
  • communication channels

Development of Employee value proposition (EVP)

Company's EVP is a set of benefits, financial and non-financial, that a company offers to employees.

What we do to improve the employee value proposition of a client:
  • do research of internal and external target audience
  • identify important insights, drivers and barriers
  • create a brand portrait for each segment of target audience
  • check the EVP attributes by segment and adapt them
  • update or develop a creative concept of the employer brand when EVP is ready and prepare guidelines
  • come up with activations to implement EVP in the company and external communications
It is crucial to craft a clear EVP that demonstrates what advantages your organization has and which individual and career opportunities you offer.

Communication strategy development

In order to properly convey the EVP and brand image in general, you need to create a communication strategy and run promotional activity through different channels.

What we do:
  • define the position of the brand
  • decide how we want to adjust it
  • build a system of effective communication channels for interaction with target audience
  • develop and implement the media strategy

We formulate principles according to which your company will interact with media, form a strategy of promotion, select platforms, determine the volume and frequency of publishing of materials.

Communications on behalf of the employer brand

After developing of a communication strategy, ANCOR can hold communications on behalf of the employer brand.

What services we offer:
  • Promo and PR: set up advertising, cooperate with universities, mass media and partners, offline marketing.
  • SMM: create concepts of community management in social media, maintain social media accounts, develop and post content, interact with subscribers.
  • Event marketing: organize and hold conferences, exhibitions, forums, corporate events, take care of moderation, administrative and technical support.
  • Production: adapt corporate identity to the needs of HR branding, create websites, landing pages, videos, printing and souvenir products.

Internships

Internship organization service is recruitment of college graduates and undergraduates for companies' internship programs using online and offline tools.

ANCOR team is proficient in technologies aimed at developing the employer brand and keeps in touch with leading universities in every region of Russia.

What we do in organizing internships:
  • develop creative concepts
  • create landing pages with internship program positions for alumni and students
  • conduct a promotional campaign to attract talents
  • networking with universities across regions
  • assessment of students
Our deep expertise in recruitment and the ability to cooperate with professionals from different fields allow us to find the most promising interns for student placements.

We offer remote internships as well.



Nestle Russia has been working with ANCOR for many years in the following areas: recruitment, talent identification, consultation of labor market trends and outplacement (support in further employment for laid off employees).
Victoria Sidyakina
Nestle Russia and Eurasia
Victoria Sidyakina
Our collaboration with ANCOR for outplacement services started in 2019, after IKEA announced new structure integration in Russia. We were developing supporting programs for laid off employees, helping them to go through transition, being psychologically comfortable and optimistically looking forward.
Daria Lozinskaya
IKEA
Daria Lozinskaya
We have been collaborating with ANCOR for over 10 years during which all that time that I have been working for Henkel. Solving professional issues, I often had to use staff recruitment services. Further, with recruitment, additional services were needed such as staff administration of industrial site and sales department
Natalia Philippova
Henkel Rus
Natalia Philippova
I have been working with ANCOR for a long time. I appreciate their focus on partnership and service quality.
Vladimir Khimanyc
Raiffeisenbank
Vladimir Khimanyc
We have been with ANCOR for many years. It is not an exaggeration to claim that ANCOR is our main and trustworthy partner in staff recruitment and outsourcing.
персонала Irina Bazhenova
BSH Household Appliances (BOSCH group company)
персонала  Irina Bazhenova
I have been personally working with ANCOR for two years. We have been using the recruitment services.
Natalia Grinko
Tele2
Natalia Grinko
Our company has been working with ANCOR for over 5 years. During this time ANCOR has established themselves as a trustworthy partner, including business support departments outsourcing.
Vera Solomatina
SAP
Vera Solomatina
My collaboration with ANCOR started while I was working on my former job. Therefore, I have known this company for over 10 years.
Konstantin Kostin
Kinky Hair
Konstantin Kostin
Our partnership with ANCOR started with outsourcing services since 2007. I would like to express my genuine gratitude for professionalism and attentive partners’ approach.
Anatoly Tverdostupov
Henkel, Perm branch
Anatoly Tverdostupov
ANCOR has been providing us with outsourcing services for over seven years.
Dmitry Khalimov
Mars
Dmitry Khalimov
We started our partnership with ANCOR from December 2020, and we right away liked ANCOR’s professional approach to the clients. We held several online meetings where we informed them who we are and the kind of employees we need. We spoke about required skills and expected experience from potential candidates.
Denis Sudakov
AlteroSmart
Denis Sudakov
Other services
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Employee assessment is a performance appraisal or review used to evaluate employees' performance and productivity.
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Career development assistance for management and non-management employees who are dismissed or redundant
Consulting
We commit ourselves to support our client completely and comprehensively in the organization of health, fire safety, electrical safety, civil defense and emergencies.
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