This service is aimed at forming the right perception of your company among your target audience within candidates and employees.
Employer branding solutions are used to build a strong brand image that contributes to a successful long-term talent attraction, management and retention strategy.
Advantages of Employer Branding:
- Less time needed to hire
- Increase of brand awareness and visibility
- Recruitment of candidates with better competences
- Positive changes of public opinion
- Increase of employee engagement and motivation
- Reduced recruitment costs in the long term
Employer Branding Services Include:
Employer Brand Audit
To understand the value of your company for potential and real employees, we need to make an objective picture of employer brand position in the market.To do this, we analyze:
- target audience
- competitors
- communication channels
Development of Employee Value Proposition (EVP)
Company's EVP is a set of benefits, financial and non-financial, that a company offers to employees.What we do to improve the employee value proposition of a client:
- do research of internal and external target audience
- identify important insights, drivers and barriers
- create a brand portrait for each segment of target audience
- check the EVP attributes by segment and adapt them
- update or develop a creative concept of the employer brand when EVP is ready and prepare guidelines
- come up with activations to implement EVP in the company and external communications
Communication Strategy Development
In order to properly convey the EVP and brand image in general, you need to create a communication strategy and run promotional activity through different channels.What we do:
- define the position of the brand
- decide how we want to adjust it
- build a system of effective communication channels for interaction with target audience
- develop and implement the media strategy
We formulate principles according to which your company will interact with media, form a strategy of promotion, select platforms, determine the volume and frequency of publishing of materials.
Communications on Behalf of the Employer Brand
After developing of a communication strategy, ANCOR can hold communications on behalf of the employer brand.What services we offer:
- Promo and PR: set up advertising, cooperate with universities, mass media and partners, offline marketing.
- SMM: create concepts of community management in social media, maintain social media accounts, develop and post content, interact with subscribers.
- Event marketing: organize and hold conferences, exhibitions, forums, corporate events, take care of moderation, administrative and technical support.
- Production: adapt corporate identity to the needs of HR branding, create websites, landing pages, videos, printing and souvenir products.
Internships
Internship organization service is recruitment of college graduates and undergraduates for companies' internship programs using online and offline tools.ANCOR team is proficient in technologies aimed at developing the employer brand and keeps in touch with leading universities in every region of Russia.
What we do in organizing internships:
- develop creative concepts
- create landing pages with internship program positions for alumni and students
- conduct a promotional campaign to attract talents
- networking with universities across regions
- assessment of students
We offer remote internships as well.
Employer Brand Training
This service provides tailored training and development programs for your HR and employer branding teams, equipping them with the knowledge and practical skills needed to build and strengthen your employer brand over the long term.
Training topics include:
- Labor market and talent acquisition trends
- Employer Value Proposition (EVP) development and employer branding strategy
- Candidate and employee journey: improving the experience at every stage
- Designing and launching an employee ambassador program
Training sessions can be delivered either on-site or online, depending on your business needs.
Career Social Media Management
This service includes the end-to-end management of your employer brand across social media, helping you build a strong digital employer presence and engage current and prospective talent. We can manage your career-focused social media channels on a turnkey basis.
Our team will:
- Develop a comprehensive social media strategy for employer branding
- Create a visual identity and design concept for your career channels
- Set up and optimize your social media profiles
- Develop a content framework and editorial calendar
- Publish engaging content across multiple formats on a regular basis, including employee interviews and authentic workplace stories where appropriate
- Establish community management guidelines and respond to comments and direct messages on behalf of your brand
- Grow your audience and attract new followers through organic employer branding activities
