Код вакансии: 676a9fde5cf6b8001285eb19
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- Москва
Senior Brand Manager
Responsibilities:
- Development and implementation of the brand strategies, brand plans and new brands initiatives;
- Drive consumer understanding and insights to strengthen brand(s) communication;
- Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs;
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives;
- Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance;
- Liaison with external agencies, different company departments, global teams;
- Budget Management;
- Manage the process of package development / changing;
- Manage the process of NPD.
Requirements: - Minimum 4 years of relevant marketing experience;
- Cross functional expertise;
- Excellent communication skills in English.