- Полная
- Полный день
- Москва
Media manager
International pharmaceutical company has a vacancy Media manager.
Role Responsibilities:
Be an owner of the whole media/communication strategy and vision - for the portfolio and by every active brand.
Upgrade quality of planning, reporting and execution.
Build effective partnership with the Agencies involved – transforming quality of reporting (competitive, key trends, PBAs etc), upgrading quality of plans, bonus inventory delivery etc for the business core needs.
Developing models – together with the Agency - for predictive planning (and allocation of the media budgets accordingly).
Develop and launch playbooks with key principles of planning of TV, OLV, cross-channel KPIs à optimizing time and growing quality of the plans.
Responsible for timely update of the budgets planned/spent etc.
Education agenda for media for the Marketing team.
Work on Deals consolidation – both TV and Digital.
Key Skills and Experience:
Graduate degree preferably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Media with proven record of success: 3+ years.
Strong understanding of modern approach of omedia promoion to big groups of customers, customers segmenation, communication strategies.
Strong analytical skills.
Overall media experience 8+ years.
Team player.
Benefits:
Health and accident life insurance.
Annual bonus.
Growth opportunities.