Trade Marketing Manager

Responsibilities:

• Trade marketing support of Regional Clients, as well as KA’s (excl. top 3 Lenta, Magnit, X5) in cooperation with STM (basic activations, drive calendar booking, picture of success tracking);
• Executional support of all in-store activities (POSM and Promo Management);
• Takes part in the pre-packed displays production project. Leads trade-marketing workstream in terms of drive calendars alignment with the sales team, coordination construction and artworks with selected suppliers;
• Supports National\Tailor made promotions, full responsibility for executional aspect – address programs, day-to-day coordination with sales team and agencies, equipment & POSM production, merchandising);
• Supports merchandising team with planograms and merchandising guidelines;
• Manages trade equipment development and production based on sales and trade needs;
• Leads Trade equipment\POSM project team to align with the sales team on the POSM types and quantities needed. Manages cooperation with suppliers on constructions, materials, designs, etc. as well as supplier selection process;
• Manages sales materials development and production (catalogues, manuals) as well as consumer POSM;
• Branded merchandise development and production;
• Internal gifts production (RS employees, customers, partners, etc.);
• Supports SBM in special occasion offer (giftsets) project (coordination with sales department, sales samples, etc.);
• Coordinates sales samples process;
• Supports on-pack promo initiatives (BOGOF, bundles, stock-moving-initiatives, etc.);
• Takes responsibility for tactical\ad-hoc sales initiatives support as well as other minor scale tailor made in-store initiatives.
  
  Requirements:
• Minimum 2-year experience in FMCG trade marketing;
• Understanding of the Russian trade landscape;
• Sufficient software proficiency (Excel, Word, PowerPoint, Calculation);
• Capacity to deal effectively with a wide range of people and form effective working relationships;
• Project ownership oriented, high degree of responsibility, motivation and drive for results;
• English language – Upper-Intermediate (Intermediate).