Код вакансии: 66d96cd6f5c9c300118000b1
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- Москва
Brand Manager
Responsibilities:
- You will input to the situation assessment of your Brand in Russia, contributing to defining Russian ''Core Consumer
Challenge'' and “Jobs to be Done” each year as part of the annual Integrated Activity Planning (IAP) process, partnering
with Consumer & Commercial Insights to develop local consumer, shopper and customer learnings on triggers and barriers
to Brand growth; - You will extend the IAP into a robust Russian brand plan, coordinating with local Customer Marketing team to deliver
maximum impact in-market and deliver annual Brand financial and commercial targets; - You will manage an A&P budget for your brand as assigned to you by the Brand Director;
- You will lead the in-market delivery of all consumer-facing Brand activities in Off-trade and partner with Customer
Marketing & Commercial teams on all trade-facing activities, as defined in the IAP, ensuring executional excellence; - You will work with Insights to ensure we measure and evaluate the performance of all Brand activities in Russia.
Experience: - Good analytical skills with ability to draw right conclusions;
- Brand management experience;
- Experience in leading or supporting brand strategy development & marketing planning;
- Experience multiple specialty areas: innovation, promotions, events, etc.;
- Verbal/written skills at all levels in an organization; ability to generate meaningful presentations;
- Fluent in English.