Brand Manager (FMCG)

Responsibilities:

Preparation & implementation of a yearly marketing plan for the brand (based on the international strategy and activities developed in terms of new product
Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
Proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research team
Manage product portfolio considering lines and SKU’s performance analysis
Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
Preparation of the detailed planning on brand and product level
Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
Representing brand towards the Advertising Agency, implementing with them all necessary advertising actions:
Preparation, presentation and follow-up of yearly media-briefings
Implementation and control of individual media campaigns
Preparation of Russian advertising material for the brand (mainly adaptations of international ATL materials)
Obtaining of relevant information and strategic advice from the agency
Control of agency-related costs
Development and produce POS materials for the brands
Participation in the meetings with Sales division, Trade Marketing etc.

Requirements:

Benefits:

Compensation depends on experience and will be discussed individually (fix+bonus).
Medical insurance
Life insurance
Lunches
Extended paid vacation (31 calendar days per year)
Opportunities for development within the company
Friendly, professional team