Product manager\Senior product manager
The position of Product Manager has been created with the following objectives:
• To manage all marketing activities of assigned product to support company objectives
• To conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks
• To incorporate results of analysis into product strategy
• To ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product
According to the given tasks performs the following duties:
• Leads development of brand strategy and marketing plans for assigned brand
• Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand
• Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products
• Works closely with direct-to-consumer and managed markets teams to ensure successful positioning
• Works closely with sales leaders to identify opportunities/issues
• Participates in development of training for field/customer service personnel on brand information
• Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
• Contributes to creativity of product packaging, presentation and promotional activities
• Designs, implements and evaluates marketing activities of brands
• Reviews marketing programs and implements program changes
• Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats
• Meet expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation