Media manager

Role Responsibilities:

· Be an owner of the whole media/communication strategy and vision - for the portfolio and by every active brand

· Upgrade quality of planning, reporting and execution

· Build effective partnership with the Agencies involved – transforming quality of reporting (competitive, key trends, PBAs etc), upgrading quality of plans, bonus inventory delivery etc for the business core needs

· Developing models – together with the Agency - for predictive planning (and allocation of the media budgets accordingly)

· Develop and launch playbooks with key principles of planning of TV, OLV, cross-channel KPIs à optimizing time and growing quality of the plans

· Responsible for timely update of the budgets planned/spent etc

· Education agenda for media for the Marketing team

· Work on Deals consolidation – both TV and Digital

Collaboration with Other Functions

Collaborate with Rx-OTC Marketing & Sales, Procurement, Finance, IT, CoE, BI, HR teams to drive Digital Agenda, projects, processes, data, automation, systems

Operating External Network:

Media, Digital Agencies, Research Agencies, Service Providers

Key Skills and Experience:

· Graduate degree preferably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Media with proven record of success: 3+ years

· Strong understanding of modern approach of omedia promoion to big groups of customers, customers segmenation, communication strategies

· Strong analytical skills

· Overall media experience 8+ years

· Team player

Knowledge:

· Digital savvy

· Fluent English

· Excellent analytical skills

· Readiness to be a hands-on contributor

Behavioral Skills

· Excellent analytical skills

· Very stress resistant

· Very strong communication skills

· Team player