CVT Lead, retina

Responsibilities: 

• Thorough analysis of the market and industry players, multichannel collection of market and customer insights

• Understand, own and shape end-to-end patient pathway in order to drive the best treatment outcomes and bring Janssen solutions early and effectively into patient journey

• Develop effective fit-for-purpose GTMMLeading X-functional team in developing short- , mid- and long-term strategies and tactics to drive profitable growth of Janssen brands

• Shape diagnostics environment, deploy diagnostic programs to improve patients’ access to genetic testing

• Lead building of internal capabilities and knowledge for new TA

• Ensure product launch readiness in accordance with local legislation and business objectives

• Deploy successful integrated marketing campaigns and drive implementation of Xfunctional projects from ideation to execution

• Build strategic relationships and partner with key external customers and industry players

• Be the owner of marketing budget with regular tracking and allocating funds based on “what works” approach

• Be the owner of customer interaction strategy and omnichannel communication campaign with proper measurement of execution and corrective actions if necessary

• Active membership at EM and EMEA marketing community

• Measure and report on the performance of key x-functional projects, gain insights and assess against goals

• Managing 1 direct report

Requirements: 

• Higher medical or pharmaceutical education

• Marketing experience in Pharma 5+ years , preferably leading marketing teams

• Experience of successful prelaunch/launch of innovative pharmaceutical product as marketing lead

• Fluent in English (written and spoken)

• Experience of people management as a marketeer or representative of other strategic function (new business development, strategy & customer excellence, etc)

• Strategic thinking with proven track records in envisioning, enabling and executing breakthrough projects, product launches and marketing campaigns

• Proven experience in identifying the right target audiences / market segments and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures

• Up-to-date with the latest trends and best practices in omnichannel marketing

• Proven experience in leading a team of diverse professionals, setting common goals, KPIs, regularly assessing team effectiveness and improving team performance, if needed