SMM manager

Наш клиент, международная фармацевтическая компания (эстетика) , в поисках SMM and content manager.

Duties:

· Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

· Create a regular publishing schedule and promote content through social advertising.

· Develop and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

· Manage or oversee all social advertising campaigns

· Manage social media marketing campaigns and day-to-day activities including:

- Develop relevant content topics to reach the company’s target customers.

- Create, curate, and manage all published content (images, video, written and audio/podcast).

- Monitor, listen and respond to users in a “Social” way while cultivating leads.

- Conduct online advocacy.

- Develop and expand community and/or influencer outreach efforts.

· Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.

· Analyze key metrics and tweak strategy as needed.

· Compile reports for management showing results.

· Monitor trends in social media tools, applications, channels, design and strategy.

· Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

· Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.

Requirements:

• 3 years of proven SMM experience in multiple channels: B2B, B2C, B2D;

• Higher education: marketing, journalist, media, advertising;

• SMM strategy development samples - different audiences, including professional B2B;

• Proven skill in social networks management (VKontakte, Instagram, Telegram, Youtube);

• Creation and development of social media platforms (Yandex Zen, ClubHouse etc.);

• Understanding the principles of effectiveness in targeted advertising;

• Successful experience in maintaining and developing communities in social networks (examples);

• Social activities and campaigns development and implementation skills: contests, sweepstakes, flash mobs, givaways, virus-like, etc.;

• Experience in writing press releases, texts, messages in social networks, blogs, media influencers;

• Interest in the subject of aesthetic medicine and cosmetology.

Conditions:

• Registration according to the Labor Code of the Russian Federation;

• Professional development and growth opportunity;

• Work schedule: five days from 9:00 to 18:00;