Senior Brand Manager

Key responsibilities:

• Drives brand performance in ensuring successful market penetration and leadership and dedicatedly builds Brand Strategy in function of the continuously changing environment to maximise brand potential;
• Understands market to develop customer insights through efficient techniques/tools and initiates Market Research Programs to provide input into the business outcome;
• Analyzes competitive dynamics and promotional activities efficiency through CLM statistic data, feedbacks from fields;
• Presents business results vs. budget, market insights to Senior business leaders on monthly basis;
• Planning and monitoring marketing budgets. Planning financial and logistic/production/supply chain based on forecasts and adjusting in response to developments;
• Closely collaborates with Sales Force team for better understanding the needs and participates in developing inspiring trainings for their benefit;
• Acts as brand champion to crafts enthusiasm and focus internally and with external customers;
• Develops programs to improve field selling efforts;
• Builds and delivers operational plans appropriate to life cycle of brand;
• Identifies KOLs and develops fruitful partnership with them.

Successful Profile:

• Proven experience with the multiple facets of branding pharmaceuticals;
• Master’s Degree in marketing/medicine/pharmacy;
• Organizational ability and flexibility to collaborate with internal and external function groups in realizing multiple priorities;
• Resilient and able to perform in challenging environment;
• Superior oral, written and presentation abilities to all levels of management;
• Financial acumen;
• Fluent in English.