Senior Brand Manager
Key responsibilities:
- Drives brand performance in ensuring successful market penetration and leadership and dedicatedly builds Brand Strategy in function of the continuously changing environment to maximise brand potential;
- Understands market to develop customer insights through efficient techniques/tools and initiates Market Research Programs to provide input into the business outcome;
- Analyzes competitive dynamics and promotional activities efficiency through CLM statistic data, feedbacks from fields;
- Presents business results vs. budget, market insights to Senior business leaders on monthly basis;
- Planning and monitoring marketing budgets. Planning financial and logistic/production/supply chain based on forecasts and adjusting in response to developments;
- Closely collaborates with Sales Force team for better understanding the needs and participates in developing inspiring trainings for their benefit;
- Acts as brand champion to crafts enthusiasm and focus internally and with external customers;
- Develops programs to improve field selling efforts;
- Builds and delivers operational plans appropriate to life cycle of brand;
- Identifies KOLs and develops fruitful partnership with them.
Successful Profile:
- Proven experience with the multiple facets of branding pharmaceuticals;
- Master’s Degree in marketing/medicine/pharmacy;
- Organizational ability and flexibility to collaborate with internal and external function groups in realizing multiple priorities;
- Resilient and able to perform in challenging environment;
- Superior oral, written and presentation abilities to all levels of management;
- Financial acumen;
- Fluent in English.