Marketing manager B2B

The Position:

• Working as part of the EMEA EAST Marketing team, you will be instrumental in driving the marketing strategy, building plans, and executing campaigns comprised of a mix of digital marketing, events, social media, and internal/external communications

• You will deliver relevant and impactful marketing campaigns to drive revenue growth working closely with the regional sales team

• You will be part of a wider regional European Marketing teamKey Responsibilities and Objectives:

- Create growth and marketing plans for our key channel partners

- Drive reseller acquisition and nurture campaigns in high growth countries

- Implement B2B marketing campaigns related to e.g., new product launches

- Ensure partner enablement and engagement via our partner portal, maintaining the certification process

- Manage regular local channel communications framework including email & partner sites

- Work closely with sales to implement local Account based Marketing activities

- Work closely with distribution in country to develop strong channel acquisition & channel enablement

activities

- Build strong relationships to key strategic alliances and create joint solution marketing campaigns

- Manage and strengthen our digital presence for lead generation across the region

- Organize partner and end customer events such as conferences, seminars, product training sessions,

webinars etc. both on and offline.

- Translate and proofread marketing materials provided globally, managing the localization process

- Report on channel marketing activities and performance against agreed metrics

Required skills:

• Hold a bachelor’s degree within marketing or similar

• Fluency in Russian & English is essential (both written and verbal)

• Experience of the IT/Telecoms and/or AV market is ideal

• Experience in Ukraine and/or Kazakhstan is beneficial

• Solid experience of working in a regional marketing organization ideally performing a

local or regional role (6-8 years’ experience preferably)

• Strong project management skills with the ability to manage multiple projects

simultaneously and to budget

• Excellent written and verbal communicator with the ability to work and negotiate

within a matrix organization

• Experience of marketing IT systems such as CRM & marketing automation tools

• Customer centric approach to marketing with a strong knowledge of sales process and

understanding of current trends in the marketplace

• Strong sense of personal drive and initiative with the ability to define project scope and

maintain momentum until completion

• Passion for marketing and delivering best in class results for global team