CRM Executive

Key responsibilities:

- Support and optimize current automations in Salesforce Marketing Cloud aimed to ensure dynamic marketing segmentation and automated triggers (journeys) operations.

- Develop, test and deploy new automations in Salesforce Marketing Cloud for the purpose of dynamic segmentation improvements and for new automated triggers launch

- Ensure consumer data completeness, validity and consistency

- Execute ad-hoc queries in Salesforce Marketing Cloud for ad-hoc reports purposes

- Conduct analysis of current system setup, proactively identify and address areas of improvements

- Discover new opportunities in order to build a state-of-the-art Communication platform and improve customer experience, drive their sharing and buy-in across RRP product teams and lead their implementation

- Design and implement Salesforce Marketing Cloud improvements for RRP marketing needs in cooperation with IT and BI teams

- Detect, document and fix errors in Marketing Cloud automations

- Detect data and systems errors/incidents, submit them to IT and BI teams and track their resolution

- Closely collaborate with cross-functional teams inside RRP and with other business functions

- Act in compliance with RRP CRM process and guidelines, company’s policies and Russian legislation.

Desired professional skills:

· College/University education. Education in IT or Digital product management. Technical, digital or software development background is appreciated.

· 1Y+ experience in Salesforce Sales Cloud, Service Cloud, Marketing Cloud (or Salesforce Pardot, or similar Marketing automation tools, e.g. Emarsys, Mindbox, Sendsay)

· Understanding of Salesforce architecture

· Experience in SQL and relational databases

· Experience in Tableau Online

· Understanding and experience in static / dynamic segmentation and personalization

· Experience in marketing automations (SQL scripts, automations, trigger chains/journeys, etc.)

· Fluent Russian

· Intermediate English is necessary

· Experience in ad-hoc reports building and data analysis

Essential Skills/Experience

· Our ideal candidate has experience working in IT or CRM and Digital (marketing technology) sphere for omni-channel B2C businesses (eCom, Telesales, Own Retail and Contracted Retail) 1Y+ with proven records

· Has digital product development skills

· Is familiar with Lean, Scrum or other methodologies of continuous improvement and constant business evolving

· Is result and action oriented

· Is agile and open minded

· Is able to learn on the fly

· Has strong analytical thinking

· has ability to deep root cause analysis, problem identification and high attention to details

· Has strong communication skills and customer orientation

· Able to collaborate with a big cross-functional team

· Ready to work in strong deadlines and in a fast-changing environment

· Ready for challenges, time pressure

· Self-motivated, multi-tasking, well organized, able to prioritize and in a fast-paced environment