Вакансия Market Research Lead в городе Москва
Код вакансии: 6091243db97cb40011d0308e
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Market Research Lead

Responsibilities:

  • Providing high quality market research, insights and recommendation in order to enable Marketing strategy development, Launch excellence and Drive Marketing strategy execution;
  • Use AI-powered and innovative researches to reveal new market insights;
  • Improve our branding, get insights into product features;
  • Drive primary market research including customer loyalty studies, concept tests, customer preferences studies, etc. to generate valuable insights;
  • Manage the agencies performing market researches;
  • Measure the effectiveness of marketing and level of execution;
  • Identify barriers and new opportunities;
  • Transparent unify approach to BP, LRFP market model;
  • Development of planning model based on assumptions and inputs from all the departments (Market Access, Medical, Marketing, Commercial);
  • Improve our Business Plan, Long Range Plan excellence in figures;
  • Contribute to strategic and operational business planning cycle;
  • Contribution in Patient models development;
  • Manage the team of 3 people.

Requirements:

  • 5+ years of relevant experience within multinational environment;
  • Managerial experience is a plus;
  • Knowledge of working in pharmaceutical market environment; understanding of healthcare industry is a must;
  • Advanced English.
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