Market Research Lead

Responsibilities:

• Providing high quality market research, insights and recommendation in order to enable Marketing strategy development, Launch excellence and Drive Marketing strategy execution;
• Use AI-powered and innovative researches to reveal new market insights;
• Improve our branding, get insights into product features;
• Drive primary market research including customer loyalty studies, concept tests, customer preferences studies, etc. to generate valuable insights;
• Manage the agencies performing market researches;
• Measure the effectiveness of marketing and level of execution;
• Identify barriers and new opportunities;
• Transparent unify approach to BP, LRFP market model;
• Development of planning model based on assumptions and inputs from all the departments (Market Access, Medical, Marketing, Commercial);
• Improve our Business Plan, Long Range Plan excellence in figures;
• Contribute to strategic and operational business planning cycle;
• Contribution in Patient models development;
• Manage the team of 3 people.

Requirements:

• 5+ years of relevant experience within multinational environment;
• Managerial experience is a plus;
• Knowledge of working in pharmaceutical market environment; understanding of healthcare industry is a must;
• Advanced English.