Digital Strategy Partner

REQUIREMENTS\ QUALIFICATIONS:

· High education in Business (Economics, Finance, Marketing or related field) is a must.

· Disease Areas understanding - including diagnostic expertise, treatment landscape is preferred.

· In-depth knowledge of brand & product marketing, multi-channel marketing, digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs

· Have 2+ years’ experience in digital marketing/digital field – digital program/solutions implementations with real cases

· End-to-end experience managing the digital product development life-cycle with a proven track record of successfully launching new digital products and services to consumers, growing and refining existing products and services.

· Understanding of pharmaceutical marketing industry, specifically the way in which brands leverage digital channels now and will be, in the future

· Nice to have  - understanding HC System marketing

· Experience in website design and development, Email marketing, email deployment and CRM systems, Digital Media and advertising (owned, earned and paid), Social Media, content strategy and development

· Ability to apply data and analysis to drive decision making

· Innovative and open-minded

· Proven track record in developing strategies & working effectively with others to support delivery of digital solutions

· Networking & team working & collaborative mindset

· Problem Solving

· Design thinking and initiative

· Ability to establish mutually beneficial relationships and collaborate with stakeholders across levels and functions, internally and externally

· Excellent Russian; English written and verbal communication skills

· Entrepreneurial vision and intensity, bias for action and results

· Ability to change the environment internally and externally

· Ability to work across multiple projects at once in a fast-paced and self-driven environment

RESPONSIBILITIES:

· Developing integrated digital strategies and managing digital execution for DAs based on all customers segments, insights and business needs

· Maintain an in-depth understanding of DAs' needs, business, products, and market, and conduct regular reviews of their competitors' activities and online presence

· Act as a Product owner for the one or number of digital solutions taking full accountability for improvements, prioritisation, knowledge center and product life-cycle.

· Co-work with Global Digital Health Center of Excellence to refine our strategies, test new models and support the pharma international network share best practice

· Maintains high-quality data in and leverage analytics to drive data-driven decisions

· Adheres to processes and standards for campaign management and assess operational metrics in order to prioritize work and develop business-focused recommendations

· Сo-creating with internal and external stakeholders, ensuring customer needs are in the center of digital strategy and align with marketing strategy

· Map out how digital assets will be optimized for business results

· Establish on consistent way the competitive intelligence in Digital environment with focus on DAs and drive the digital differentiation initiatives

· Establish digital analytic KPIs to measure overall program success and uncover key learnings to improve future initiatives

· Lead full scope of discovery and research in early project stages

· Define digital marketing direction for major projects, including leading brainstorming meetings project team to come up with fresh ideas that can be used to create compelling strategic visions DAs

· Research digital marketing best practices and toolsets to identify new opportunities for DAs and HC system

· Develop recommendations for project direction based on research, industry knowledge, digital best practices, collaboration with creative teams, and established goals

· Create or contribute to various documents and presentations such as creative briefs, positioning statements, DAs/brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, and digital strategy roadmaps

· Provide ongoing digital strategic and tactical advice to Squads on a wide range of digital marketing topics

· Advise DAs in digital questions in driving Strategic cohesion across all related tactics and projects in service of big-picture business goals

· Keep up with technology trends such as web, mobile, CRM, and social, and participate in regular knowledge exchanges with peers

· Experiment with new tools and techniques to constantly improve our strategic processes and output

· Responsible for production agency/vendor management and Squad’ members to coordinate approval for launch

· Contributing to resource planning/sharing across Chapters to ensure Chapters are fully resourced to meet evolving priorities of the DAs and Customers

CRITICAL CAPABILITIES

· Environmental expertise (patient journey, healthcare system landscape, etc.)

· Entrepreneurial vision and intensity, bias for action and results.

· Analytic, strategic and agile thinking (being & doing)

· Innovative/ creative thinking

· Influence without authority

· Drive for result  (getting things done)