Senior Product Manager, hospital

The position of Sr.Product Manager has been created with the following objectives:

to manage all marketing activities of assigned product to support company objectives;
to conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks;
to incorporate results of analysis into product strategy;
to ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product.

According to the given tasks performs the following duties:

Leads development of brand strategy and marketing plans for assigned brand;
Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand;
Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products;
Works closely with direct-to-consumer and managed markets teams to ensure successful positioning;
Works closely with sales leaders to identify opportunities/issues;
Participates in development of training for field/customer service personnel on brand information;
iaises with internal departments and external agencies to ensure full communication and success of marketing plans;
Contributes to creativity of product packaging, presentation and promotional activities;
Designs, implements and evaluates marketing activities of brands;
Reviews marketing programs and implements program changes;
Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.

Qualifications:

Bachelor’s \Master’s Degree;
4-6 years of pharmaceutical marketing experience;
Experience developing a strategy and executing on that strategy;
Experience managing complex projects;
Understanding of the development and commercialization of pharmaceutical products in Russia;
Understanding of the Russian Healthcare environment;
English – min Upper-intermediate.