Senior Product Manager, hospital
The position of Sr.Product Manager has been created with the following objectives:
- to manage all marketing activities of assigned product to support company objectives;
- to conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks;
- to incorporate results of analysis into product strategy;
- to ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product.
According to the given tasks performs the following duties:
- Leads development of brand strategy and marketing plans for assigned brand;
- Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand;
- Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products;
- Works closely with direct-to-consumer and managed markets teams to ensure successful positioning;
- Works closely with sales leaders to identify opportunities/issues;
- Participates in development of training for field/customer service personnel on brand information;
- iaises with internal departments and external agencies to ensure full communication and success of marketing plans;
- Contributes to creativity of product packaging, presentation and promotional activities;
- Designs, implements and evaluates marketing activities of brands;
- Reviews marketing programs and implements program changes;
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
Qualifications:
- Bachelor’s \Master’s Degree;
- 4-6 years of pharmaceutical marketing experience;
- Experience developing a strategy and executing on that strategy;
- Experience managing complex projects;
- Understanding of the development and commercialization of pharmaceutical products in Russia;
- Understanding of the Russian Healthcare environment;
- English – min Upper-intermediate.