Market Intelligence Analyst

Summary of Job Duties:

1. Develop,   implement and maintain databases for primary and secondary data

2. Perform data   analysis on the data to find patterns & trends and create conclusions for   the organization that can help them on critical strategic decision making

3. Present insights   and results in forms of professional reports with the help of data   visualisation tools

4. The market   intelligence analyst will require creating insight or reports on:

· Lamipak’s   business environment

· Our customer’s   business environment

· End consumer   market

Main   Responsibilities

1. Market Research & Analysis

· Analyse potential   markets and product gaps across the company's new and existing portfolio along   with value added products.

· Gather information on   competitors, and conduct analysis on their sales, prices and methods of   distribution and marketing to thoroughly learn about the competition.

· Work with the aim to   automate and/or develop self-service reporting for the leadership teams by   consistently managing the data flow from various sources, including   internal/external data sets.

· Demonstrate the   ability to articulate and present key actionable market and competitor   insights to the management team using modern visualisation tools.

· Monitor costs and key   material fluctuations inclusive of internal/external factors and logistics.

· Build strong working   relation with a diverse range of stakeholders internally and externally.

2. Account Based Market Analysis

· Support the regional   marketing head to perform research on high-value accounts to get a good   snapshot of customer in the following:

· Customer’s historical   milestones and current business performance

· Customer’s entire brand,   sub-brands and product portfolio

· Analysis on customer’s entire org chart and   the names/people seated in those positions. Identify areas of the org chart   where we still need to penetrate.

· Customer’s future strategy and   direction

· Customer’s current business   needs and pain points

· Where they are in the   customer journey

· Identify opportunities   for sales & marketing to pursue

3. Marketing Support Service – Market Research   Support

· Conducting research   analysis and prepare customized and montly reports on:

- Category – Juice, RTD Tea, Plant-based Dairy, Yoghurt

- Consumer Insights

- Market Overview

· Category trends

· Price

· Sales Channels

· Competitive Landscape

· Prospects &   Opportunities

· Designing and   implementing market and consumer surveys.

· Gathering, analyzing,   and interpreting marketing data.

· Preparing detailed   reports on consumer behavior, competitors' activities, outcomes, and sales.

· Monitoring customer   bases and identifying new ones.

· Forecasting future   market, consumer, and sales trends.

· Working with the   customer’s marketing team to   inform and develop marketing strategies.

· Monitoring the   efficacy of marketing trends through analytical tools and software.

·  Keeping abreast of the latest advancements   in technology, market trends, and consumer behavior.

Qualifications

1. BSc plus MBA in a   Marketing Statistics or Economic field.

2. Has B2C marketing   experience (bonus if they also have B2B), but more important the beverage   industry. It is an added bonus if they have packaging industry experience.

3. Over 5 years of   relevant work experience across market & business intelligence covering   relevant topics such as consumer and category insights, financial   structuring, pricing, and competitive analysis.

4. Excellent mathematics   skills.

5. Outstanding analytical   insights.

6. Experience with   research databases (Mintel, Euro monitor, Statista, Nielsen).

7. Excellent presentation   skills.

8. Strong curiosity with   a ‘can-do’ attitude.

9. Strong problem solving   in being able to find the data needed to complete the task.

10. English level from C1