Product manager, hematology
Key responsibilities:
- Build company understanding of customers and market, including patient pathway, customer mindset, gaps in diagnostic and therapy pathway, unmet needs in the therapeutic area and the disease
- Develop and implement annual marketing plans (in cooperation with Sales/Medical/Market access)
- Target audience identification and segmentation criteria development
- Mapping of key stakeholders, KOLs development plan preparation in collaboration with Medical Team
- Development of professional relationships with targeted KOL's
- Cooperation with Market Access & Medical colleague to ensure optimal patient access for established and new products
- Optimize marketing investment and implementation – Smart investment strategy
- Establish close collaboration with sales team and maintain up-to-date knowledge of regional markets
- Maintain high accuracy of sales and budget forecast
- Provide marketing execution: brand message delivery, life cycle management, targeting, market delivery
- Regular analysis of the market, company’s brand and competitors performance
Qualifications:
- Higher education (marketing preferable)
- 3+ years experience in pharmaceutical RX marketing in reimbursement channel, strong understanding of customer and market dynamics
- Proven success in building strong KOLs and customers relationships
- Ability to manage priorities and quickly adapt marketing plans to changing environment
- Strong interpersonal skills and good communicator with ability to inspire/excite and connect with colleagues
- Structured/organized and productive - can juggle many projects at one time and priorities effectively
- Strong analytical skills
- Pro-active and Results Oriented, with strong Ownership
- Ambitious & Open minded /copes well with changes
- Competency in English as a must
- MS Office Advanced Skills