Personnel Crisis in Russia: Why Businesses Should Start Using Talent Mapping

• #HR
• #Talent mapping

The official unemployment rate is at a record low, but this does not make the employers' task any easier. On the contrary, finding the "right" person with the necessary skills, reasonable expectations, and readiness to fit into the corporate culture is becoming increasingly difficult.

Many companies are beginning to form an external talent pool in advance so that they do not lose precious time in case of emergency recruitment.

This is especially relevant in competitive industries where time is money, and the departure of one employee can literally halt part of the business processes.

The situation is influenced by many factors: global political and economic changes, demographic decline, as well as new values in the labor market. Modern job seekers have different demands: flexible schedules, the possibility of remote work, mental health care, and an adequate corporate culture.

The very concept of a career has also changed: stability and long tenure at one place are no longer priorities — development, awareness, and balance between personal and professional life are more important.

In these conditions, businesses need not just a reaction but a strategy.

This is where the Talent Mapping service comes in.

It is not classic recruitment but research: upon your request, the entire labor market in the required field is analyzed — who works where, with what experience, salary levels, and expectations, and how open candidates are to offers. The result is a detailed, up-to-date map of the relevant employee category.

Advantages of Talent Mapping:

• The ability to identify promising specialists in advance and "warm them up";

• Understanding competitors' offers and team structures;

• Data for calculating fair and competitive hiring conditions;

• Objective analytics for forming a personnel strategy for a year or more.

All information is confidential: the client is not mentioned, and the research is conducted in the background without risk of data leaks.

Talent Mapping is especially useful for companies that:

• Plan to scale up;

• Prepare to replace key employees;

• Want to strengthen their HR brand and create a long-term personnel development strategy;

• Operate in conditions of staff shortages and high competition.

When the team lacks people, many decisions are made impulsively. Talent Mapping systematizes this process and bases it on real data. It is no longer a luxury but a tool for survival and growth.

Examples of completed Talent Mapping projects:

To better understand how it works in practice, here are some cases from our team:

Investment company (Russia)

• Task: Find specialists with a similar corporate culture and sales style.

• Focus: One target "donor" company.

• Result: The client received a complete list of relevant candidates across Russia, including data on their openness to offers and professional characteristics.

• Completion time: 20 working days.

Large Russian bank

• Task: Analyze the personnel composition in certain "Big Four" blocks — from manager level and above.

• Result: 189 candidates fully matching the profile and ready to cooperate upon receiving an offer were selected.

• Completion time: 28 working days.

International insurance company

• Task: Assess the feasibility of launching a new product; specialists with experience launching similar solutions in unstable conditions were required.

• Result: A targeted market analysis was conducted, and a specialist with successful experience in similar projects was found and hired.

In a highly competitive labor market, with constant changes and high uncertainty, Talent Mapping becomes not just a useful tool but part of strategic planning.

It helps:

• Find the right people faster;

• Better understand market development and competitors' offers;

• Reduce the risks of unsuccessful hires;

• Save HR team resources;

• And most importantly, build personnel policy based on accurate data, not guesswork.

If you realize it is time to take a systematic approach to talent management, this tool is for you.